This military pattern is everywhere and raises the question, why? Do stylists and designers signify we now live in war? Or in urban jungles? If this were the case, the camouflage pattern would not fit its purpose in town, as it does not hide but on the contrary draws attentionÂ….
The secret meaning lies into the origin of this style. Louis Guingot, the inventor, was not a soldier but a painter affected by the disaster of the First World War. He decided to design a pattern to make soldiers less visible. Inspired by the chameleon and by impressionist painters, he replicated on a canvass the abstract colours and shapes of nature in order to hide the soldiers and better protect their lives.
In a typical fashion reversal, what first helped to hide is now a hit.
#1 Camouflage style
