Casino Jam

From uniformity to singularity.

Casino own label aims at creating a new brand retail reference in France. The strategy is to reveal the individuality and integrity of each product in a creative, beautiful way.

The design for the jam range magnifies the fruit’s truth. Botanical books full of colored prints inspired the illustrations which capture the visual pleasure to see fruits with their leaves. A contemporary B&W font contrasts with the illustrations’ authenticity. The Jelly and Light ranges are clearly differentiated while sharing the same family’s genes.

You Taste What You See.