Casino Cooked Fish

From uniformity to singularity.
Casino own label aims at creating a new brand retail reference in France. The strategy is to reveal the individuality and integrity of each product in a creative, beautiful way.

As each product of this range is an iconic french recipe, why not designing the packaging this way? Each pack is divided into 2 parts: on the left the recipe and on the right the result.
A clear, refreshing color coding has been retained to easily differentiate each recipe while amplifying its taste. A no-frill, natural art direction shows the recipes in a true and honest way inspired by the emergent food book iconography.
You Taste What You See.