Minim Innovation

Minim is a new face in low-tier private labels. Low prices should not imply cheap or dull designs. On the contrary, these designs should project a smiling, welcoming face, to attract a younger generation and all those who do not want to spend too much on daily products.

The ‘Potato Print’ concept encapsulates this new spirit: it is easy, illustrative, charming and demonstrates the idea that we can do a lot with very little.